Wuju’s Mission

WUJU’s Mission – From Sunrise to Sunset

“WUJU strives to bring the world a new generation of hot sauces, which will always be characterized by unique, bold flavors and all-natural ingredients.

We value our commitment to giving back to our customers, and are dedicated to help support the fight against cancer.”

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WUJU’s Mission – From Sunrise to Sunset

“WUJU strives to bring the world a new generation of hot sauces, which will always be characterized by unique, bold flavors and simple, all-natural ingredients. We value our commitment to giving back to our customers, and are dedicated to help fund the fight against cancer.”

[/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”86″ img_size=”medium” alignment=”center” style=”vc_box_border_circle” css=”.vc_custom_1449330138610{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1449330413615{margin-bottom: -20px !important;}”][vc_column_text]When designing the label for WUJU, I knew I wanted it to be both simple & elegant, but also bold & unique – paying homage to the simple ingredients and unique flavors which embodied the recipe itself.  However, the process to create it was far from simple.

My sister Serena, a graphic designer, helped me through draft after draft of potential designs. I used many other brands I admired for inspiration, but I still couldn’t find one that really represented what I thought WUJU was all about. Eventually, I realized the problem –  I was trying so hard to imitate other brands, I never really stopped to think what was actually important to me.

This label would be the face of the brand I created, to the world – I had to put a piece of myself into it. [/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”276″ img_size=”full” alignment=”center” style=”vc_box_border_circle” css=”.vc_custom_1449330498594{margin-bottom: -35px !important;}”][/vc_column][vc_column width=”1/2″][vc_column_text]In November 2014, my friend Cody passed away from cancer.

There is a photo of him that always comes to mind when I think of him –

It’s a picture of Cody on a beach looking out into a beautiful sunset.

To this day, it reminds me how he never let anything compromise the way he lived, and he always stayed true to himself right up until the end.

That photo would become the inspiration for our label, and also our company slogan – From Sunrise To Sunset[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1449330079760{margin-top: 0px !important;padding-top: 0px !important;}”]Cody wasn’t the only person in my life affected by cancer – my mom & younger cousin both continue to fight the disease. Like Cody, they live their lives to the fullest as if nothing was wrong. Their attitudes helped shape my journey to follow my dream, and are the driving force behind WUJU’s mission. We have a commitment to creating a product that will always remain true to its values. The company may grow bigger and more complex, but our ingredients will always stay simple, and we will never settle for flavors that conform.

In my mind, the slogan “From Sunrise to Sunset” perfectly embodies this ideal. The sun rises each morning and falls each night – whether we see it happen or not. It’s a movement so simple & familiar, that we often forget it happens at all as we get caught up in our normal routines.  But sometimes, when all of the elements come together in just the right way, that simple movement has the power to create something breathtakingly beautiful. That beauty is not artificial, it’s not imitating anything else – no two sunrises or sunsets are exactly the same. However, the only way we as people can appreciate that beauty, is if we break out of our routines and make an effort to see it with our own eyes. That is what WUJU is all about –  taking something simple & familiar, and turning it into something uniquely incredible.  We are embarking on a journey with anyone bold enough to break out of their normal hot sauce “routine”, in the pursuit of something different & amazing.  In exchange for their loyalty, we promise our customers that our sauce & our brand will stay true to itself no matter where this journey takes us – from breakfast to dinner, from Sunrise to Sunset.

I feel fortunate to have been given an opportunity to give back to the community. In honor of the people in my life who helped inspired this brand, for every $10,000 in revenue, WUJU will donate $500 to a partnership between Drexel University’s Center for Hospitality’s partnership and the Hope Lodge – a place where cancer patients can stay close to their family & caregivers while they go through treatment. Through this partnership, Drexel students host monthly cooking classes and quarterly dinners for Hope Lodge’s patients. My goal is to help expand these events & fund more activities that will help the patients & their caregivers keep living their lives to the fullest, even in the midst of great hardship.[/vc_column_text][vc_separator][/vc_column][/vc_row]