While WUJU Hot Sauce started online, the big goal has been to get into the hands of retailers and as a result, make WUJU more accessible to people across the country. The past few months have been tough, but certainly worth it. We’ve come a long way, hitting the shelves of several natural and specialty chains across the country – most notably, Central Market (HEB) and Whole Foods [photos below]. The conversations began around the time of the Fancy Food Show in January and took months to go through. You’d be surprised the amount of work it took to get into stores, even after gaining initial interest… I can’t tell you the amount of appointments, middle-men, paperwork, negotiating, and logistics we had to go through before finally getting on the shelves!
Fortunately, it looks like our hard work and patience is paying off. WUJU Hot Sauce is now distributed by KeHE and UNFI, two very large national distributors in the natural product space. On top of that, we are seeing more and more people order WUJU online from our web store and Amazon. There are many big retail opportunities we are working on that are now accelerated by our business relationships with these distributors. We’ll keep you posted. Thank you to all of our WUJU Hot Sauce supporters, you all helped make this happen.